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Website Redesign

project mock up screens
Client
Yoga with Di
Team
1 Product Manager, 1 Product Designer, 1 Engineer
My ROLE
UX/UI Designer, Branding, Research, User Interviews, Prototyping, User Testing
Tools used
Figma, Google Docs, Google Sheets, Zoom, Whimsical
DURATION
8 Weeks
YEAR
2021

Background

Yoga with Di is a yoga studio that specializes in Vinyasa yoga and sees wellness as a long-term priority. They connect movement, breathe, and the mind to sync the body back into alignment.

PROBLEM

As Yoga with Di continues to develop their offerings and practices, the studio finds itself lacking a consistent and streamlined design. This website redesign aims to provide a more cohesive approach to their style and branding while maintaining a responsive design.

OUTCOME

Implementing an online booking platform has increased client engagement by 10%, making it easier for clients to schedule and manage their classes while also reducing administrative tasks for staff.
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CHALLENGE

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Objective

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The process

The Yoga with Di studio has been booming with business, but has realized it is lacking a streamlined website their clients could utilize for booking and studio information. The studio's current website wasn't designed to be viewed on mobile browsers and was no longer aligning with the studio's brand. I was tasked with developing a cohesive brand strategy and leading the redesign of their website.

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Design system

Before I began work on the website, I spent time working on the branding for Yoga with Di. This would ensure I stayed true to the brand throughout the website redesign but also would allow me to compile components, typography, and imagery beforehand, which would save time when creating high fidelity mockups.

Image of three screens utilizing the customize route feature add on
Image of 3D view being utilized en route

A New ExperiencE

Image of Yoga with Di on mobile phone
Image of Yoga with Di contact page
Image of yoga with Di services page
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CONCLUSION

During this project, communication was key. By listening to the client, understanding their wants, needs, and expectations and being clear on deliverables I was able to lead a successful redesign of the studio's website and branding. By implementing an online booking platform client engagement has increased, making it easier for clients to schedule and manage their classes while also reducing administrative tasks for staff.

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