NFT Collection Dashboard

Client

CryptoSlam

Team

1 Product Manager, 1 Product Designer, 2 Engineers

My ROLE

Product Designer, Research, User Interviews, Prototyping, Usability Testing

Tools used

Figma, Google Sheets, Google Meet, Google Analytics, Notion, Jira, Confluence

DURATION

8 weeks

YEAR

2022

Background

CryptoSlam is a multi-chain data aggregator that focuses on NFT Collectible sales, NFT Collections, Fan Tokens, and Blockchain rankings.

PROBLEM

The original collection dashboard experience was fragmented across two different interfaces. In order to improve confusion, disrupted workflow, and centralize usage we went about redesigning the experience.

OUTCOME

The prototype was preferred by all users to the current experience and the successful launch of the MVP has increased total time spent on the platform by 50%.

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CHALLENGE

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Objective

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The process

I lead the design on this project, working with a Product Manager and Front End developers. This project included the main collection dashboard overview page and 6 related pages. The challenge here was to create a cohesive NFT collection dashboard for CryptoSlam, incorporating all available data points in a user-friendly, accessible, and responsive manner, by establishing an information hierarchy and designing it native to the product.

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For a full breakdown of my process and the research I did, my full case study goes a bit deeper!

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PROCESS –

Design system

Creating a unified design system not only sped up the design process but also helped to build bridges amongst teams. Working closely with the FE team while creating the design system proved to be very helpful during handoff and development stages.

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A New ExperiencE

With the redesign, users were able to quickly find the information they wanted, gained confidence in the site, and were able to better understand the data once it was reorganized.

In user testing, this prototype was preferred by all users to the current experience.

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CONCLUSION

This design is based on my findings from qualitative and quantitative research with NFT traders, degens, and collectors, and reflects how I incorporated those findings into a working prototype.

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Due to stakeholder priorities and developer workloads, I scaled back this prototype and provided an minimum viable product after presenting this final design. The successful launch of the MVP has increased total time spent on the platform by 50%.

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If I had more time, resources, and support to work on this project, I would perform additional user research, usability testing, and iterate on the design and functionality.

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